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What really
led to the downfall of the San Francisco 49ers? From the early
1980s through the mid 1990s, the 49ers were the model
organization in sports. They competed for championships year in
and year out, and won a record five Super Bowls. They were a
wellspring of talent and innovation, featuring several current
and future members of the Hall of Fame and bringing the West
Coast Offense to the forefront of football. The usual answers
are that the salary cap, whose introduction came at the end of
the 49ers’ reign and is credited with bringing parity to the
NFL, and the cheap ownership of Denise York (who took over
controlling ownership when her brother Eddie DeBartolo was
forced out due to a bribery scandal involving the Governor of
Louisiana) and her husband, local villain John York. However,
theories focusing on spending are fatally flawed. While cheap
ownership and poor salary cap management are certainly
hindrances, it is the 49ers’ total incompetence in the single
most important aspect of a football organization, drafting and
otherwise bringing in unproven talent, that has sunk the
organization to Warriors-esque lows.
When the
championship champagne was flowing during the glory years and
Eddie DeBartolo was acting like a USC football booster, leaving
thousand dollar gifts in players’ lockers after good
performances, the Niners were winning with homegrown talent.
Montana, Rice, Young, Lott, John Taylor, Charles Haley, Ricky
Watters, Bryant Young, Roger Craig, and many others were
developed by the 49ers and served as the core players for those
championship teams. Even in the Mariucci years when the Niners
were a playoff team but not a strong Super Bowl contender, they
relied mostly on homegrown talent like some of the players above
plus Jeff Garcia and Terrell Owens. As Redskins owner Dan Snyder
showed a few years ago, winning in the NFL is much harder than
just throwing money at big name players.
This
article is not really about the 49ers. They are merely a
convenient case study, a team that has been on both ends of the
NFL spectrum in the last two decades and has had their woes
written off to financial reasons, to cheap ownership and trips
to “salary cap hell.” There has been too little focus on the
importance of the draft in building and maintaining a good team
and too much on the easier to immediately gauge wasteful
spending and dead cap money (which is simply money that counts
against the salary cap but is going to players who are no longer
with the team).
Before
into the details, I should note that I will largely be excluding
the 2005 draft from my analysis because it’s too soon to judge,
especially when throwing players onto a team as bereft of talent
as last year’s 49ers.
First
Round Picks
First
round picks are the nexus between young talent infusion and high
salary spending. First rounders usually have hefty price tags
which include bonus money many veterans can only dream about.
Alex Smith didn’t play a single down before signing the largest
contract in 49ers franchise history. Thus, a first round draft
pick is a commodity that has to be used well and converted into
good or great players much of the time. Here are the 49ers’
first round picks since 1995, ignoring the 2005 and 2006 drafts
(again, it’s too early to judge those drafts in any meaningful
way):
1995: J.
J. Stokes – The first time the 49ers had traded up in a draft
since landing Jerry Rice. Let’s just say Stokes was no Rice.
Stokes wasn’t even a Wayne Chrebet.
1996: No
selections
1997: Jim
Druckenmiller – The weight room wonder was your man if you
happened to get into a bench press competition. He wasn’t quite
as useful on a football field. The Niners ignored Bill Walsh’s
recommendation of Jake Plummer.
1998: R.
W. McQuarters – Developed into a good cornerback…for the Chicago
Bears.
1999:
Reggie McGrew – The Florida fat man McGrew into an enormous
bust.
2000:
Julian Peterson and Ahmed Plummer – Peterson became an
All-Pro-caliber player and Plummer was a solid corner when
healthy. This is what you’re supposed to do with your first
round picks. Neither will be with the 49ers next season, which
is not what you want from your first round selections only 6
years down the road.
2001:
Andre Carter – Carter had a few good years as a light defensive
end. He doesn’t fit in with the 3-4 defensive scheme Mike Nolan
brought in and will not be with the team in 2006.
2002:
Mike Rumph – What, you mean not EVERY early 2000s Miami
Hurricane was an elite level NFL prospect? Someone forgot to
tell the 49ers. Rumph lacks the speed and coverage skills to be
a corner and the toughness and tackling ability to be a safety.
He’s still with the team, so maybe he can become a mediocre
nickel back for a few years.
2003:
Kwame Harris – What, you mean not EVERY early 2000s Stanfurd
Cardinal was an elite level NFL prospect? Harris, who couldn’t
block an intersection with an 18- wheeler, is working his way
down the depth chart and into obscurity. Unfortunately, the
49ers had so little healthy offensive line talent last year that
Harris actually started.
2004:
Rashaun Woods – One day Woods will be working in a shoe store in
a mall, telling anyone who passes by that he once caught 7
touchdowns in a single game. Do not marry a redhead Rashaun, and
stay away from used Dodges.
In
summary, only two of the ten first rounders the 49ers selected
from 1995-2004 are still with the team, and both are bad players
who wouldn’t make most NFL rosters. Only one, Peterson, grew
into an All-Pro-level player, and only two others (Carter and
Plummer) became average or better starters for the 49ers at any
point in their careers.
Middle
of the Draft
The
middle of the draft, which I will define as rounds two through
five, is where you get cheaper young players who you hope will
be solid starters or key backups, with occasional All-Pro-level
studs. This is where the really bad teams with a few good
players (for example, the 1990s Bengals) and the perennial
playoff teams differentiate themselves from one another. Here
are the 49ers’ second through fifth round choices from 1999
through 2004, the players who should be capable starters filling
out much of the San Francisco roster:
(Note:
the 1995-1999 drafts are left out in the interest of maintaining
some semblance of brevity. Those drafts were included in the 1st
round pick analysis because looking at only four or five
selections would not provide enough data to make a strong
conclusion)
1999:
Picks:
Chike Okeafor, Anthony Parker, Pierson Prioleau, Terry Jackson,
Tyrone Hopson.
Summary: Okeafor averaged fewer
than 3 sacks per season for 4 years and left for Seattle. Parker
and Prioleau didn’t make it to year 3, while Hopson lasted a
whopping four games. Only Jackson is still with the team and he
is mainly a special teams player.
2000:
Picks: John Engelberger, Jason
Webster, Giovanni Carmazzi, Jeff Ulbrich, John Keith, Paul
Smith, John Milem
Summary:
Engelberger played in all but two games his first five years but
left for the Broncos after the 2004 season. Webster gave the
Niners four decent seasons and followed Jim Mora, Jr. to
Atlanta. Keith, Smith, and Milem lasted an average of three
years in the NFL and none made a noticeable impact. Carmazzi
never played a down. Only Ulbrich is still a 49er.
2001:
Picks: Jamie Winborn, Kevan Barlow
Summary: Winborn was a solid
contributor but got into Mike Nolan’s doghouse and was given
away last year. Barlow is still a Niner and has been an
underwhelming performer as the starting running back. No total
busts though, and along with 1st round pick Andre
Carter this might mark a rather pathetic high point in 49er
drafting for the last decade.
2002:
Picks: Saleem Rasheed, Jeff
Chandler, Kevin Curtis, Bandon Doman, Josh Shaw
Summary:
Rasheed is still a 49er, but has only 26 tackles and 1 sack in
his 4 seasons. Curtis and Doman never played a single down
between them, and Shaw played three games in his San Francisco
career. Chandler, the purported solution to the 49ers’ kicking
woes, was booted out of town within two years. All in all, only
one of five players remains, and he has done very little in his
career.
2003:
Picks: Anthony Adams, Andrew
Williams, Brandon Lloyd, Aaron Walker
Summary: Adams is still a 49er and
has played in just about every game possible during his rather
ordinary career. Lloyd showed flashes of spectacular ability but
often disappeared and was traded this off-season. Walker and
Williams lasted two years each.
2004:
Picks: Justin Smiley, Shawntae
Spencer, Derrick Hamilton, Isaac Sopoaga, Richard Seigler
Summary: Smiley has played in every
game during his two year career, and Spencer has played in all
but one while posting solid numbers. Sopoaga missed his rookie
year but played every game last season. Hamilton is a wide
receiver who has yet to catch a pass. Seigler lasted one year in
San Francisco.
On the
whole, the 49ers drafted 29 players in the second, third,
fourth, and fifth rounds of the draft from 1999 through 2004. Of
those 29, only 9 are still on the team as I write this. Because
teams seem to give most players at least two and often three
years to prove themselves and because we have not yet hit the
dates when most players are released, the 2004 draft may be
skewing the numbers. Looking simply at the five year window of
1999 thru 2003, only 5 of the 24 players selected are still with
the team, and two of those five don’t do much. This, along with
the near total failure in finding quality players in the first
round, is the true reason for the 49ers’ downfall. The talent
cupboard is bare, and no amount of free agent money can fix
that, cap or no cap.
The
Yin to the 49ers’ Yang
While
many in the New England area have hooked up the Belichick
Koolaid IVs to themselves to ensure a 24/7 supply and demand the
head of anyone who dares imply that their organization is
capable of doing any wrong and is not the very best in sports
history, nay world history, we will actually examine a franchise
that has been more successful over a longer period of time, the
reigning Super Bowl champion Pittsburgh Steelers. For years the
Steelers have been known for their prowess in drafting and
cultivating talent, and subsequently for letting that talent
walk when it became too expensive and replacing it with cheaper,
recently drafted talent. This legacy stretches back to at least
their 1970s championship teams, one of which had the entire
roster compromised of homegrown players.
While
today’s Steelers have some players groomed by other
organizations, they have still remained true to their
philosophy, the best philosophy in the NFL, of growing the top
talent from within and then surrounding them with whatever side
pieces are necessary. Let’s look at the 2006 Steelers’ leaders
on offense, defense, and special teams.
Pittsburgh’s
leading passer is quarterback Ben Roethlisberger, who the
Steelers took 11th overall in his draft. The leading
rusher is Willie Parker, who went undrafted but has spent his
entire NFL career with the Steelers. The top three in receiving
yardage are wide receivers Hines Ward and Antwaan Randle El, and
tight end Heath Miller. All were Steelers draftees, selected in
the third, second, and first rounds respectively. Four of the
five starting offensive linemen were selected by the Steelers.
The
Steelers’ leader in kick returns was Randle El, who as mentioned
above was a Steelers draftee. The punter, Chris Gardocki, was
not selected by the Steelers. Kicker Jeff Reed was not drafted
by Pittsburgh either, but was signed by them as an undrafted
free agent and has spent his entire career in the Steel City.
A look at
the Steelers defense tells a similar story. The top five
tacklers were James Farrior, Larry Foote, Chris Hope, Troy
Polamalu, and Ike Taylor. All but Farrior were drafted by the
Steelers, in the fourth, third, first, and fourth rounds
respectively. Hope, who as mentioned above was a third round
pick of the Steelers, also led the team in interceptions. Far
and away the two leaders in sacks were Joey Porter and Clark
Haggans, who were third and fifth round picks of….the Pittsburgh
Steelers.
The
bottom line in all of this is that the draft (and the player
development that follows) is the single most important aspect of
building a football team, and especially of building a
successful football franchise. You can consistently miss in free
agency, you can make players pay for movies in their hotels and
Gatorade in the practice facility, you can refuse to give huge
paydays to the talent you develop, and you will still be able to
build a good team through strong drafting and development. But
if your organization consistently misses in the draft, it is
done for, headed for an Arizona Cardinals type existence for the
foreseeable future even if it does just about everything else
right.
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